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Digital Marketing Technology – Senior Associate

PwC

NY-New York, MA-Boston, VA-McLean
3年 之前发布

A career in our Analytics Technology practice, within Data and Analytics Technology services, will provide you with the opportunity to help organisations uncover enterprise insights and drive business results using smarter data analytics. We focus on a collection of organisational technology capabilities, including business intelligence, data management, and data assurance that help our clients drive innovation, growth, and change within their organisations in order to keep up with the changing nature of customers and technology. You’ll make impactful decisions by mixing mind and machine to leverage data, understand and navigate risk, and help our clients gain a competitive edge. Our team helps clients navigate various analytics applications to get the most value out of their technology investment and foster confidence in their business intelligence. As part of our team, you’ll help our clients implement enterprise content and data management applications that improve operational effectiveness and provide impactful data analytics and insights.

PwC Professional skills and responsibilities for this management level include but are not limited to: – Use feedback and reflection to develop self awareness, personal strengths and address development areas. – Delegate to others to provide stretch opportunities and coach to help deliver results. – Develop new ideas and propose innovative solutions to problems. – Use a broad range of tools and techniques to extract insights from current trends in business area. – Review your work and that of others for quality, accuracy and relevance. – Share relevant thought leadership. – Use straightforward communication, in a structured way, when influencing others. – Able to read situations and modify behavior to build quality, diverse relationships. – Uphold the firm’s code of ethics and business conduct.

Preferred Knowledge/Skills:

Demonstrates thorough abilities and/or a proven record of success with managing the identification and addressing of client needs including:

  • Consulting and delivering on enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.) with the primary function to map marketing/business strategies into architecture and technology strategy;
  • Defining and driving end to end digital marketing transformation at client organizations by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;
  • Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms, DMP, ad technology, testing and optimization, and ecommerce;
  • Leading digital marketing platform strategy, design and architecture for enterprise clients;
  • Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions;
  • Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to DMPs/CDPs;
  • Developing and positioning PwC and yourself as a thought leader in the marketing & martech space;
  • Staying current with emerging technologies and industry market trends;
  • Understanding marketing technology landscape and experience with relevant digital marketing technologies (personalization, ecommerce, data platforms, analytics, etc);
  • Demonstrating ability to think strategically about business, marketing and technical challenges;
  • Demonstrating highly technical background, ideally with a degree in computer science, information systems, or other technical degree;
  • Demonstrating hands on experience in evaluating, implementing and managing martech/adtech solutions (i.e. DMP/CDPs);
  • Demonstrating hands on experience in creating and managing digital audiences in DMPs/CDPs;
  • Demonstrating hands on experience with onboarding solutions (i.e. Liveramp, Oracle Datacloud, etc.) and identity management methodology;
  • Demonstrating knowledge/experience in audience based digital marketing strategy either at an agency or brand;
  • Demonstrating project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and,
  • Demonstrating capacity to roll out complex data driven marketing campaigns.

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